Apple presented this Tuesday the long-awaited AirTags and another series of products in the first major event of 2021.
In line with the restrictions due to the pandemic, the presentation was made through a video recording in which Tim Cook, Apple’s CEO, was the host.
One of the main conclusions after seeing the event on Tuesday is that Apple is strongly committed to products that contain the M1 chip, developed by the company itself, given the global shortage of semiconductors .
And the expected tracker A i rTag , which will be released in late April.
Its first significant update in recent years to the iconic desktop computer was also announced iMac and a new iPad Pro, which has an M1 chip and 5G connectivity.
What are AirTags
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The so-called AirTags are a highly anticipated product or by Apple fans.
They are small discs that can be attached to any object and transmit a Bluetooth signal to a device at home -an iPad or iPhone- to alert the user of their location .
The original tracker, Tile, a rival product, was released after a successful crowdfunding campaign at 2014.
The AirTags will cost US $ 29 and will be on the market on 30 April, said Apple’s engineering program director Carolyn Wolfman-Estrada.
Works with all devices containing the chip U1, including iPhone 14 (released in 2019) and later models.
5G comes to the iPad and other updates
Another of Apple’s bets is the new iPad Pro, which will have the chip incorporated M1, as well as a high-range camera and 5G data connectivity, as explained by Product Manager Raja Bose.
The M1 chip will make the graphics performance of the latest version 1. 500 times faster than the original, he noted, in a presentation that focused on iPad graphics and gaming benefits.
The new model will also have up to 2 terabytes of storage.
According to analysts from IDC, the tablet market grew by 2019 for the first time in seven years os, with the increase in sales driven by consumers and the education sector during the pandemic.
New super-slim iMacs in seven different colors were also introduced, with the new chip Built-in Apple M1 and a 24 inches with 09, 3 million pixels, plus an improved camera and other updates.
No big surprises
Analysis by James Clayton, North American Technology Reporter
This launch was not exactly an event full of surprises.
New Macbooks with ch ip M1 have received rave reviews, so it was only a matter of time before Apple switched their other products to the new design.
The new iMacs and iPads will be the fastest and most powerful, it would be ridiculous not They were.
It is interesting that Apple also announced its much-talked about AirTags.
You can attach it to your keys or to your dog’s collar, anything. If you lose them, you can find them using your phone.
This looks a lot like a product that is already on the market, the Tile, although, at first glance, the AirTags seem to have a system of different crawl.
This is another example in the long list of cases where big tech companies borrow / copy ideas from smaller companies, and it’s these gestures that many don’t like legislators.
This release was also interesting so it was not discussed.
It had been speculated that Apple could launch its new transparency tool in tracking apps and now we know the latest version of your system operating, iOS 14. 5, expected next week.
Apple wants to put limits on how companies follow you on the internet on its brand devices. It says that it wants to protect the privacy of its customers.
Platforms like Facebook, which rely heavily on advertising revenue, are against this measure.
However, Tuesday’s event focused on products.
Apple also announced a new subscription to a platform of podcast , in line with your commitment to the services of streaming , first announced in 2019.
And it showed a new Apple TV 4K, with a redesigned Siri remote service and HDR.
The HDR offers a greater range of colors, making images more vivid and realistic.
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