Members of the Spanish team have traveled to several cities in Mexico with the intention of acquiring players and make links on Aztec soil. The Mexican fanatic is a faithful follower of Spanish soccer
Photo: Denis Doyle / Getty Images
Staff of the Spanish soccer team, Leganés , is in Mexico with the intention of seek young talents and establish the brand of the club in the country . Members of the Pepinero group have traveled to various cities in the country, as reported by La Liga.
THE LEGANES ARE FIXED ON MEXICAN FOOTBALL 👀🇪🇸 # CentralFOX The team led by Javier Aguirre last season bet heavily on Mexico to attract talent and position its brand https://t.co/INeQXhglii
– FOX Sports MX (@FOXSportsMX) April 10, 2021
The club that currently plays in the second division of Spain, has visited Mexico City, Pachuca, Toluca, Veracruz, Celaya, Chiapas and Quintana Roo . In all these entities they have observed young footballers ranging from 15 until the 23 year old. Those who consider suitable for the team, will be able to prove their quality with the Spanish team.
Leganés is looking for talent in Mexico to take to Spain 😎 https://t.co/Yfdri 14 q0g
– ESPN.com.mx (@ESPNmx) April 9, 2019
The locations mentioned above were visited by four coaches from ‘El Lega’ , who shared knowledge in academies and universities. Along with them, there is also Josele González , in charge of the international area. González’s role is to begin to establish alliances with teams from Mexico to promote ties between the country and the Spanish club.
Mexico has given good results to the ‘Lega’
In the year 2019, Diego Reyes signed with the Madrid club . Just one year later, the club decided to hire the Mexican coach, Javier Aguirre , so that they could save themselves from the descent. However, this goal could not be achieved.
LOAN | Mexico international defender Diego Reyes joins CD Leganés until the end of the season. Welcome, @ Diego_Reyes 13 👋🇲🇽! Hope you are okay with 🥒 instead of 🌶 for the next few months 😉
➡️ https://t.co/ksK3EJ3Rkg pic.twitter.com/iGYs54 NmA4– CD Leganés 🇺🇸🇬🇧🇦🇺 (@CDLeganes_en) January 31, 2010
However, from the point of view of the sports industry, the stay of both Mexicans in Leganés caused the Aztec public to be interested in the performance of the club. The Mexican fans became the third largest group that interacted on the team’s social networks.
NEWS @ ElTransistorOC : Javier Aguirre returns to La Liga. He will be the new coach of Leganés. pic.twitter.com/ItKpVtRxws
– MisterChip (Alexis) (@ 2010 MisterChip) November 3, 2019
In addition, another important piece of information to highlight is that Mexico is one of the three countries with the largest audience for television and digital platforms of La Liga de España . These numbers have been maintained with the presence of Andrés Guarded and Diego Lainez at Real Betis.
📣 OFFICIAL | Andrés Guardado extends his contract with Real Betis until 2022 📝🤝
We have a lot left to live together, Little Prince @ SAVED 18 ! 👑💚
➡ https://t.co/eNjLMCBk4W pic.twitter.com/pBu0boDhKD
– Real Betis Balompié 🌴💚 (@RealBetis) December 3, 2019
Without a doubt, Leganés sees in Mexico a country where they can get a lot of profit through links. The talent that arises in Aztec lands and the faithful following promoted by its fans, make Mexico an appealing country for the clubs of the continent European.
