Friday, September 20

Adidas shows model with unshaven armpits, in support of feminism


The sportswear brand and the model in question spoke out before criticism for showing underarms without shaving

Adidas muestra a modelo con axilas sin depilar, en apoyo al feminismo
Controversial Adidas campaign with model in underarm hair.

Photo: Getty Images

The sportswear brand Adidas boasted in his account of Instagram a photograph of the model Leila Davis posing with the blue sports top, where the dancer also shows her underarms without waxing , which immediately generated controversy on social networks.

In the photograph, the model is seen with raised arms, proudly showing her underarms without waxing , an issue that many Internet users did not like and showed their discontent on social networks.

Support for the normalization of female hair

But there is also another part of the users who applaud the initiative of the British designer .

Nevertheless, The proposal to show the underarms without shaving was a proposal from the British sports top designer herself, Stella McCartney, who supports the normalization of female hair.

The image of Leila Davis showing her armpits with vellos was published on the account of Adidas Women .

Model of underarm without waxing responds to criticism

Faced with criticism for underarms without shaving, it was the model herself who reacted on social networks, where she accused that it is misogynist judging and criticizing a woman for the simple Fact of not waxing.

“They wouldn’t if I were a man, and the level of anger they have against me is definitely because I’m black. It drives them crazy that this brand has given me and my armpit a springboard, “said the dancer and choreographer of” pole dance. “

For its part, Adidas He also fixed his position due to the controversy unleashed over the model with underarm hairs.

“In Adidas believe that through sport we have the power to change lives ”, highlights the statement.

“And using the transformative power of sport for good is at the heart of what we do, be it with our partners, through our products, our actions or the images we transmit to the world. The sport belongs to everyone and we strive to meet the needs of all athletes and represent them, “said Adidas. You can also read:

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