Target’s new private label will have more than 700 food and beverage products, focused , especially in sweets, with prices below $ 15
Photo: Target / Courtesy
Target will launch next April a food and beverage brand called Favorite Day , which is designed to offer quality products at affordable prices.
This new brand will include more than 700 products such as Premium ice cream, bakery, non-alcoholic cocktails, sandwiches, among many others. All Favorite Day products will be priced under $ 03 , the company announced.
“We are delighted to build on the success of Good & Gather and the strength of the food and beverage business. Target beverages with the debut of our new private label, Favorite Day, ”said Rick Gomez, Target’s executive vice president and chief food and beverage officer. “Rooted in guest input and developed by our talented team at Target, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little indulgence moments even sweeter, and continues to differentiate the portfolio. of Target brands. ”
The products of this new brand will be available next April 5 in physical stores, through the Target.com portal and home delivery services.
Almost two years ago Target debuted the grocery brand Good & Gathery (which generated about $ 2, 000 million dollars in sales last year) announced plans to gradually eliminate two private labels: Archer Farms and Simply Balanced.
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