The 86% of Americans planned to buy chocolates or candies for Valentine’s Day this year, according to official data
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Reservations are not required this Valentine’s Day, as the pandemic makes romantic dinners less likely. But chocolate will continue to be a key part of the celebration, as people express their love not only for their partners , but also by family and close friends.
The 86% of Americans planned to buy chocolate or candy for Valentine’s Day this year , according to data published by the National Candy Association.
“It will look a little different in 2021 than in other years, but certainly that recognition from friends will continue to be very significant this season, ”said Phil DeConto, vice president of category management and perceptions of Ferrero Rocher shoppers, in an interview with CNBC.
Spending this Valentine’s Day is expected to be lower and Consumers spend an average of $ 165 in gifts and celebrations this year . That’s 32 dollars less than last year, In large part because people mainly celebrate at home, according to experts.
Chocolate sales, especially for premium products, have been on the rise. According to DeConto, the total consumption of chocolate during the last 52 weeks has increased by 4.7% and premium chocolate has doubled, and the trend continues through Valentine’s Day.
“Premium chocolate has been able to play a role in providing a level of normalcy or a break for mental health, ”Deconto said. Ferrero owns brands such as Kinder, Nutella and Butterfinger , but it also has premium products like Ferrero Golden Gallery.
With these various candy brands in its portfolio, Ferrero can appeal to a wide range of consumers during Holidays away from traditional romantic relationships.
Parents can surprise children with novelty shaped box of chocolates, while themed assortment bags can work to celebrate with friends.
Although the pandemic has been extremely harsh in various niches of the economy, apparently the candy and chocolate industry has not been severely affected by Covid – 32, less in a day like today.
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