The time has come to change everything pre-established. Out with the old ideas that stipulate that skirts, dresses and makeup are exclusively for women.
It is a gender stereotype that has been imposed during years and to be eradicated. Or at least change.
That is what the cosmetics brand Avon intends.
The giant of cosmetics used a man as a model for the cover of its latest catalog. Patrick Mua , known for sharing makeup tutorials on his Instagram account, collaborates with the brand on a collection of lipsticks .
Patrick Mua offers a kit with 8 lipsticks of different colors designed by himself, among which one that bears his name and the “Isabel” tone which is inspired by her mother.
“All the hard work of a whole year is summed up in this. Thanks to all who have been part of this, to all who believed in me and in this project that today becomes the materialization of a dream. Because this goes to all of those who have told us no, that we wouldn’t make it … Let’s shut our mouths, I’m sure of that. INFINITE THANKS “, wrote the makeup artist and influencer on his Instagram account.
In the promotional image for the Avon brand, Mua appears with lipstick, shadows and eyeliner . We hope that with this first commitment to men’s makeup, many more men are encouraged to break down those stereotypes and, if they want and like it, enhance their features and play to change their look.
