Monday, November 25

Will shopping centers survive in 2021 after the positioning of brands in online sales?

¿Sobrevivirán los centros comerciales en 2021 luego del posicionamiento de las marcas en ventas online?

At least this year, several cities in the country will have shopping centers.

Photo: DON EMMERT / AFP / Getty Images

The evolution of retail has forced the industry to accelerate processes such as the commitment to technology and electronic commerce. This phenomenon significantly affected point of sale businesses .

According to a study by PwC Real Estate this 2021 conditions may worsen for this niche due to the pandemic having important economic consequences, despite this, the report details that businesses will gradually come out of the crisis.

Despite the adversities, citizens continue to consume, so it is expected that the drop in the income of retailers will be momentary, in addition the report asserts that the centers commercials will survive despite the fact that many have condemned them to death.

Commercial spaces and brands with dot sales will face in this 2021 a retail market weakened by the reduction in consumer income . In addition to this, new consumption patterns have reconfigured commerce as a whole.

PwC states that electronic commerce has captured an increasing proportion of the retail , thus this type of business ranked last in investment outlook among the top six types of commercial property for the fourth year consecutive.

According to a survey of shopping center owners in the United States, the recommendations for the segment focus on waiting, 46% on average, while 36% recommend selling, but only 14. 6% recommend buying .

Despite these numbers and trends, at least this year several cities in the country will still have shopping centers and all those who enjoy the experience of shopping in the points of sale can rest assured the.

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