Univision, a content company aimed at Latinos in the United States, announced its plans to launch PrendeTV , a streaming service created exclusively for this audience in the country with free programming 100% in Spanish.
PrendeTV will premiere the first quarter of 2021. According to a Univision statement, this streaming service will be the most comprehensive product of unlimited and exclusive premium content that has ever been selected for Latino consumers in the national territory.
According to the company, viewable content will include a select and unprecedented collection of high-quality series, movies and more, featuring the world’s most prominent celebrities .
Univision stated that PrendeTV will give more options and access to a greater variety of genres, from Hollywood blockbusters and acclaimed series, novels, comedies, sports classics, documentaries, lifestyle programs and children’s programming on international television.
The information disseminated by the company highlights that “the exclusive and assorted video libraries of Univision and Televisa ”with popular programming, the favorite of the fans, which is not found in any or Another streaming platform, all in one digital destination.
“ PrendeTV is an important initial step in Univision’s broader efforts to forge the same leadership position we have on Spanish-language television in the emerging Spanish-language streaming environment, ”said Wade Davis, CEO of Univision.
Wade Davis added that the announcement about PrendeTV highlights the company’s focus and commitment to drive a transformation that will impact the audience, so this “will completely change the video streaming environment in the Spanish-language media of the United States. United ”.
PrendeTV will be the only premium and free service with advertising that has been conceived and selected exclusively for the audiences in Spanish in the country. The new service with more than 30 channels and 10, 000 hours of video on demand programming in Spanish from international content partners to serve consumers eager for more content with easy access, in their language and culture.
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