Photo: Univision / Univision
As we anticipated in October Luis Silberwasser , was appointed, this Monday 11 January, as president of the television group Univision for direct the national television properties of Univision .
Silberwasser’s position was not the only one announced this afternoon. The new owners, who, as we told you, completed the transfer and took control the last week of December , They created new executive positions, and assigned to them people of great weight within the industry, who, for the most part, come from outside the chain.
Who and what will they do?. .. With Wade Davis at the helm, as the CEO of the group, the following positions were assigned that we describe below:
– Pierluigi Gazzolo , appointed to the newly created position of President of Univision Communications Inc. and Chief Transformation Officer to drive the next era of growth.
– Luis Silberwasser , president of the group of television networks ion Univision to run Univision’s national television properties.
– Donna Speciale Named President of Marketing and Ad Sales, to Drive Innovative Expansion of Univision’s Offering for advertisers.
– Friday Abernethy , promoted to Executive Vice President of Content Distribution and Partnerships.
– Adam Shippee , promoted to the newly created role of Executive Vice President, Corporate Development, Strategy
and transformation.
– Amy Tenbrink , promoted to Executive Vice President and Associate General Counsel, Revenue / Business Development with responsibilities across digital business .
What will happen to the current executives you? … So far they have been reconfirmed in their positions, but they will have to report for what will be their new boss: Luis Silberwasser.
That is, Daniel Coronell will continue to be President of News; David Rabinowitz , Executive Vice President of Broadcast Technology and Operations; Jessica Rodríguez , President of Entertainment and CMO; and Juan Carlos Rodríguez , sports president, reporting directly to Silberwasser.
Although the leader, after Davis, will be Gazzolo, in practice, who will be the head and the executor of what you will see, of the stars that will accompany you day by day, of fiction, sports and the news, it will be Luis Silberwasser, something that we anticipated in October, and that later they came out to deny it, but that finally time gave us the reason that we had the correct information.
Who is Luis Silberwasser, president of the group of television networks Univision?
He was president of Telemundo for 4 years, in which he had his I load not only the content creation, but the first World Cup that said string was able to access. One of the most critical moments in his management was the unionization of the telenovela actors with SAG-AFTRA . Well, at that time a message came to light inviting the actors to vote for the ‘no’ entry of the syndicate or.
Has 29 years old, he was born in New York, but at the age of 5 he moved, together with his parents, to Cali, Colombia, where he grew up until he decided to return to United States to study. He first graduated with a Bachelor of Industrial Engineering at the University of Georgia, and then did a post-graduate business degree at Harvard.
He went through some audiovisual companies such as Discovery. He arrived in 2014 to Telemundo as president of the Network, where he was in charge of the chain, and He specialized in entertainment content strategy, since that area would not only be his specialty, but his passion, along with sports.
Will these new appointments generate changes in what you see daily in your programming? Although we cannot confirm it officially, there would be changes and more. The digital part and entertainment would be given greater strength.
Will all the executives be reconfirmed in their positions? Quite possibly several of them will finish their tasks when their contracts expire.