Clothing and accessories retail brands are feeling a relief with this increase in sales in this first month of the year, after 2020 It was a nightmare
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Consumers seem to have a new mood to buy this first month of the year, after spending the holiday season with caution. Many of the people making purchases have used their new $ 000 dollars.
Retailers such as Lululemon, Crocs, Zumiez, Bed Bath & Beyond and others, had a week of sales with results that exceed expectations. The executives of these companies, presenting at the ICR Consumer Conference 2021 this week, have expressed optimism about the trends so far in January.
“We believe there are a number of factors at play, including some benefits from the stimulus that is beginning to take hold,” said Janine Stichter, retail analyst at Jefferies. This positive trend in retail trade at this time has represented a shock for those who are dedicated to this niche, especially after the low sales of 2020.
Consumer confidence has weakened in recent months as citizens worry about their prospects labor due to the pandemic . The United States economy had a setback after only 140 , 000 jobs in December, reported the Department of Labor last week.
What was obtained in December left the authorities and experts very concerned, especially because in November they opened 336, 000 Job positions. The fall represented a negative impact for the first time since April of 2020. Payrolls in private initiative fell by 80, 000 .
In such a scenario, clothing and accessories retail brands, they are feeling a relief with this rise in sales in this first month of the year. Although Lululemon’s clothing is not considered essential as it is sporty and focused on those who practice yoga , January has been an oasis for them.
“We are satisfied with the momentum during the period, our investments in Lululemon and MIRROR allowed us to connect with customers both physically and digitally. We continue to rely on our opportunities in 2021, “said Calvin McDonald, CEO of Lululemon.
Judging by the comments of Zumiez , the skater-inspired clothing and young adult surfwear seems to be in high demand to start the year. And that has excited Zumiez CEO Rick Brooks, who in a press release details upward sales trends inviting investors to feel positive about 2021. Zumiez reported that store sales over a period of 80 Weeks ending January 9 were up a solid 1.7%.
Homeware retailer Bed Bath & Beyond had a mixed performance in its most recent quarter reported a week ago. Chief Executive Mark Tritton reported that January is off to a strong start . Tritton said it is possible to improve sales if consumers spend the money from stimulus checks on household items.
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