As the pandemic makes physical product testing a thing of the past, major tech giants are doubling down on testing of virtual makeup to boost e-commerce sales .
In December, both Snapchat and Google launched AR makeup testing initiatives with beauty tech partners. Google announced its new AR makeup tool on 17 December through partnerships with Perfect Corp and ModiFace, owned by L’Oréal Group.
Users will be able to access virtual tests of specific beauty products in the Google mobile application through their main search or Google Shopping . Snapchat, meanwhile, announced its new partnership with Perfect Corp.
The foregoing will allow brands to incorporate their Perfect Corp makeup test as a Snapchat lens and create a virtual store . “This will expose Perfect Corp’s technology to a wider audience,” said Perfect Corp CEO Alice Chang.
Chang said they will “make experiences virtual tests are the norm for consumers ”, so that consumers of these products will not have to worry about health issues.
During the pandemic, Perfect Corp has seen a increase of 32 in the use of virtual test by consumers. He noted that conversations with Google and Snapchat started at 2019, but were “sped up” by Covid – 19 .
Brands that offer Augmented Reality testing through Google include L’Oréal Group and Estée Lauder Companies , as well as brands independent as Blk / Opl . Some of the products available to try include Nars Multi-Use Gloss, Revlon Lip Polish Vinyl Ultra HD, NYX Vivid Brights Creme Color, and Urban Decay Liquid Moondust Eyeshadow.