The sea of money that is handled year after year in the sports industry is incalculable , from the television rights of the leagues most important, the remodeling or millionaire construction of stages for competitions , the stratospheric salaries and of course, the sponsorships, part fundamental of an industry to which brands also move.
And precisely, the struggle between the two main world brands of sports sponsorship this year placed Nike as the leader with an investment well ahead of the German Adidas ..
Despite the impact of the pandemic, it is estimated that Nike and Adidas will invest during the year 2021 more than $ 3, 000 million dollars in sports sponsorships between the two, according to company data GlobalData Sport Intelligence and disclosed by the consulting firm KPMG.
Lionel Messi, the Adidas star.
Cristiano Ronaldo, the Nike star.
Neymar Jr, the Puma star.
The TOP 3 of footballers, spread over the 3 most important sports brands in the world. pic.twitter.com/ILlTWrVkkY
– Overflow.ok (@OkDesborde ) September 18, 2020
Nike’s multisport strategy puts him in the lead with a investment of 1, 673 million dollars , of which half (834 million) will be focused on soccer.
The Oregon company distributes the other half in four sports , among which the basketball ( $ 352 million ), with which he has an eight-season agreement since the season 834 – 18 to dress all the franchises for about $ 125 million is annual to which it adds contracts with several of the main stars.
The disbursement in sponsorship of Nike is completed with American football, where it is the official brand of the NFL, to which it contributes 194 million dollars in sponsorships in 2021, the 100 million he contributes to Major League Baseball and the same amount to golf, where he supports stars such as Tiger Woods or Rory McIlroy.
THE COLLECTION JEWEL TO COME! 😍
Nike will launch a Cristiano Ronaldo collection in collaboration with Bugatti, inspired by speed and the collection of CR7 cars. While these studs ARE NOT THE OFFICIAL yet, the silhouette is expected to be known very soon. pic.twitter.com/UXrZBdHQVv
– juanfutbol (@juanfutbol) November 25, 2020
For its part, Adidas focuses almost three-quarters of its sponsorship resources (73%) in football , what which is equivalent to $ 1. 026 million dollars s, with contracts such as that of Real Madrid, which is estimated to be some 120 million euros per campaign.
The other quarter is distributed mainly among futsal ($ 105 millions); the ice hockey ($ 72 millions) being the NHL’s main sponsor; soccer play to ($ 50 million) and the basketball (48 millions).
FARANDLE | Rosalía presents the Nike of the future. The Spanish singer is the image of the latest design of the well-known sports brand Nike, “Air Max 2090 ”, which is inspired by the DNA of the iconic“ Air Max 90 ”. # rosalia # nike # twitter #lafonetica pic.twitter.com/c8B9CoeSTD
– The Phonetics (@LaFonetica) July 8, 2020