The rebrand includes a new logo with a rounded font that reflects the shape of its hamburgers and other menu items. Photo: Patrick Smith / Getty Images
Burger King has redesigned its branding, including logo, food packaging, and restaurants to reflect improvements such as removal of preservatives , the fast food chain announced today.
“We’ve been doing a lot in terms of quality and Food Experience , ”said Fernando Machado, Global Marketing Director for Restaurant Brands International, owner of Burger King.
Machado added that “taking a look at all of the above with an update of our visual identity would help to point to our consumers that this is a brand that is evolving. ”
The rebrand, Burger King’s first in more than 20 years, includes a new logo with a rounded font that reflects the shape of their hamburgers and other menu items.
The bold colors in t Brown, red and green onos are a nod to Burger King’s grilling process and its use of fresh ingredients . Burger King announced that it would be removing preservatives and artificial colors from its Whopper burgers.
Fast food chains are increasingly introducing healthier options to follow consumer tastes. The famous and quirky plastic-faced company mascot, The King, is not going anywhere despite the rebrand.
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