- Jazz and Laurent, Nabilla and Thomas Vergara, Manon and Julien Tanti, we can no longer count the star couples social networks who have moved to Dubai.
- The city allows them to both enjoy a heavenly setting all year round, but also to make their business grow.
- What are the reasons, personal and professional, why are all French influencers going into exile in the United Arab Emirates?
A dazzling sun, sand as far as the eye can see, crystal clear water… We might be in the middle of winter, the photos that smell good 23 ° C keep appearing before our eyes when we open Instagram . No, it’s not because of your friends who left to take the pill without warning you, but rather thanks to the influencers who are more and more numerous to put their bags to Dubai .
The star couples reality TV Jazz et Laurent , as well that Jessica Thivenin and Thibault Garcia , were among the first to launch this trend. Since then, they have been joined by the biggest names in influence: Nabilla and Thomas Vergara (8 million subscribers on Instagram between them), Manon and Julien Tanti (7.5 million fans) or Caroline Receveur and Hugo Philip (4.6 million followers). But why are these celebrities all flying to the United Arab Emirates?
For more security
Part of the answer is hidden in the question that comes from to be asked: they are celebrities. And like all of them, they value their privacy when their phone’s camera is not activated. Star of Marseillais , Maeva Ghennam is one of the last to have joined Dubai. Two months ago, the young wife of 20 years old was assaulted in front of her home in Marseille. “I do not feel very safe in France because I have been attacked in front of my house, in my garden”, she had then confided on Snapchat after this traumatic episode.
“One of the main reasons that push influencers to settle in Dubai is undoubtedly security, especially for those who have children or who wish to start a family, indicates the company of marketing influence Kolsquare at 20 Minutes. There, they almost return to a form of anonymity and that is a big game-changer on a daily basis. ” AT 5.000 kilometers from France, Dubai therefore allows influencers to take out their sunglasses only to protect their eyes, and not to go incognito.
To pay less tax
One number: zero. In Dubai, no income tax is applied, or even corporate taxes, unless they are companies in the oil and gas industry, which is likely not the niche for influencers. . Rather, they prefer to launch their own brands, such as Nabilla Beauty, Osée Beauté or JTbyTANTI. “The tax domiciliation of the activity of influencers outside France can indeed theoretically be linked to an optimization of their income”, answers Kolsquare.
But it would not be not a major argument. “Each tax situation is unique, and we must be careful not to generalize and caricature the influencers”, notes the marketing influence agency.
To grow their product placements
Other source of income for reality stars: product placements . In story or on their Instagram feed, sponsored posts have become legion. In order to have the best possible rendering, what could be better than palm trees and azure blue water? And this, from January to December. “The city makes it possible to imagine creative devices throughout the year thanks to access to“ all seasons ”and to all types of landscapes within a radius of a few kilometers: beaches, desert, city, ski slopes” , lists Kolsquare.
“When you’re an influencer in Dubai, you can imagine promoting boots for winter skiing and three minutes later, finding yourself on a yacht for promoting a brand of swimwear, the company explains. It makes it easier to design and create content for the brands that ask for you. »An advantage which is not negligible at the time of the health crisis of the coronavirus which imposes, in France, constraints such as the wearing of a mask or the curfew on brands and influencers who want to carry out their collaborations.
What is the lease with Dubai?
Sun, tax benefits, an idyllic setting, you don’t find that only in Dubai. The Bahamas or Mauritius meet these criteria very well but the city of 20200712 Arab Emirates united
pampers its future inhabitants. “Many already specialized agencies offer Western and French influencers the best possible installation conditions, made possible by an ease of integration rarely seen elsewhere since 85% of the inhabitants of Dubai are expatriates ”, one notes on the side of Kolsquare.
And then in the Bahamas, the skyscrapers rise lower… The city of the Persian Gulf, “offers a real and new ease of creation of content throughout the year thanks to its multifaceted aspect which allows you to create in all possible and imaginable conditions ”, which makes it one of the most instagrammed places in the world. The new season of the Marseillais , whose shooting begins in January, turns elsewhere… in Dubai. Enough to definitely convince the last “frates” of Bouches-du-Rhône to join the city?