Who will win? Mc Donald’s joins the world war for the best fried chicken burger
Photo: McDonald’s / Courtesy
In the fight for the best chicken burgers, Mc Donald’s does not give up. The fast food giant plans to launch in February three versions of a new burger with which you plan to compete in the chicken burger world war than the fast chains have started.
Crunchy and juicy
According to McDonald’s, their new burger has a “crispy, juicy and tender fillet made with all-white chicken that is sure to capture the hearts and palate of enthusiasts. ”
Mc Donald’s new chicken burgers will be launched nationwide on 23 February . It’s about the new Crispy Chicken Sandwich. The new burger will be served in three ways: crispy, spicy and fancy.
The Crispy Chicken Sandwich , topped with pickled gherkins and served on a buttered toasted potato bun ; The Spicy Chicken Sandwich is for those who like it spicy, it has a sauce of hot pepper and pickled gherkins; while the Deluxe Chicken Sandwich shredded lettuce, Roma tomatoes and mayonnaise.
Chicken is a good bet for McDonald’s, who already had their famous Chicken McNuggets and McChicken sandwich.
The war of chicken burgers
The American preference for chicken burgers has contributed to the Chick-fil-A is a success and has contributed to the increase in sales in Popeyes (grew a 21, 5% in the most recent quarter), based on Business Insider.
Burger King, Wendy’s, Jack in the Box, Church’s Chicken, Zaxby’s and other chains recently introduced a new or improved chicken sandwich, or are planning to do so.
The new release that plans McDonald’s may turn out familiar to Chick-fil-A’s chicken burger , which has the combination of a chicken fillet, pickles and a bread and butter.
Chick-fil-A also serves a spicy burger, made with chicken seasoned with a spicy mix of peppers and a Deluxe Chicken Burger
How did the last battle of the chicken burger start?
He has and those who say that if a formula works, it must be repeated. Chick-fil-A had for many years offered its traditional “original” chicken burger with a thick breaded and pressure fried chicken breast fillet, between a bun with butter and pickles.
Seeing the success of Chick-fil-A, Popeyes would start the battle among fast food chains when it decided to launch its own chicken burger in August 2019 and he even tweeted a sarcastic message towards his competition.
… y’all good? https://t.co/lPaTFXfnyP
– Popeyes Chicken (@PopeyesChicken) August 19, 2019
Then it would come Wendy’s with her new sandwich of “juicy and crispy” chicken introduced in October of 2020 and that bears resemblance to the delux delux version of Chick-fil-A. In his promotion he notes that “Wendy’s did not start the chicken wars. They just finished them. ”
Now McDonald’s steps into the ring and it is the consumer who has the last word.
“We want customers to choose McDonald’s for chicken”
A new chicken should help give McDonald’s “credibility”. “We want customers to choose McDonald’s for the chicken, ”he said at the time to CNN Joe Erlinger, president of McDonald’s in the United States.
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