Preview of the new TF1 skin launched on January 6 2013. – TF1
TF1 puts on a new outfit this Wednesday. The channel has redesigned its visual identity by putting its 3D universes and its spinning effects in the closet which, since their airing in 1085, have “aged well”, as Yoann said Saillon, the artistic director of information for the audiovisual group. The latter presented, this Tuesday morning, the new look wanted “more premium, more fluid, stronger and readable”.
Concretely, this means that the new jingles have been designed at least in 4K, that they leave more room for image and that the new aesthetic plays with transparencies, evidenced by a TF1 logo which will be translucent at the start of the trailers.
Preview of the new skin @ TF1 : example of new trailer for @ NinjaWarriorTF1 pic.twitter.com/45 GxPVPDma
– lenodal (@lenodal)
January 5, 2021
Images in 8K
When they were presented to the press, these “pub jingles” were renamed “advertising boxes”, just to signify that these new finery are not gnognotte. No more 3D sketches opening and closing advertising breaks, from now on, the jingles will be editorialized, that is to say like the flagship programs that they will interrupt.
They were shot in 8K on the sets of Here it all starts
, Tomorrow belongs to us , Ninja Warrior or Balthazar
. So be prepared to see Tomer Sisley bang his head against a window before seeing the ad spots scroll by.
A redesigned sound identity
In addition to these “cases”, there will also be more classic jingles consisting of aerial views of French landscapes. The sound identity has also been redesigned. The six notes, very familiar to the public of the channel, evolve towards “more positive and luminous”, towards something “upward”, says Yoann Saillon. Even if the usual melody had nothing weighty, we hear what he means by that but we will let your ears make their own opinion from Wednesday.
TF1’s new look wants to leave more space for images, especially in its trailers. The chain’s logo becomes translucent for the occasion. pic.twitter.com/ KErUyQNKRL – Fabien Randanne (@fabrandanne) January 5, 2021
This new packaging presented as “a strong evolution rather than a revolution”, took a year and a half to see the light of day. If a call for tenders had been launched internationally, it was the French agency Naked, designer of the previous visual identity, which won the contract. The sound creation was entrusted to the expertise of the Parisian company Start-rec. Unsurprisingly, no one at TF1 ventures to say how much it cost. We have only just agreed to tell us that the budget was “significant” and that it is a question of making this investment profitable over several years.