Home Society Salomé and Pierre Géraud, the co-founders of Drive tout nu, the first zero waste drive, will launch a franchise in 2018. – Laurent Cierco / LDTN At the start of the year, 20 Minutes presents those who will make the news in 2021 thanks to their associative action, their sporting performance, their entrepreneurial spirit or their creativity. There are a few more two years, Salomé and Pierre Géraud created the first drive without packaging in France. This year, their young shoot which now employs people and will have three own stores by February, will develop its franchise. A way for young entrepreneurs to replicate their concept that hit the mark during confinement and corresponds to the ecological aspirations of the moment. End 700, a new concept landed in the Toulouse conurbation: the “zero waste” drive . While large groups had occupied the field of orders placed online and collected on a dedicated site for years, a young couple decided to adapt it into one version without packaging . Two years later, the idea that germinated in the mind of Salomé and Pierre Géraud have come a long way. In addition to their first “Drive tout nu” opened in Beauzelle, they opened last November a second in Balma last November and a third will see the light of day in the district of Montaudran next February. Packaged in jars or reusable fabric bags, their 1. 150 references are the result of the work of 100 local producers, most of them installed within 100 km from the Pink City and who deliver in bulk or zero waste. And that is one of the criteria that pushed people to turn to them in the first days of containment, last March. “Overnight, orders exploded. We had to be very responsive and manage a lot of new customers, ”recalls Salomé. And most stayed, attracted by the accessible and simple side of their drive without packaging. “Why do people go to supermarkets when there is a crisis of confidence, because it’s easy, they want to consume well but not for it to be a hassle. And with us they tell us that it’s easy, they come for zero waste but stay for the quality of the products ”, assures the young woman. Franchised stores Today, small business counts employees, “whereas we had planned to stay at three for two and a half years”, continues Salomé who manages the partnerships and the development of the future franchise when her husband takes care of finding producers and logistics. In less than a year their first drive was balanced and their concept was taken up by others elsewhere. If the start-up “does not want to make growth in order to make growth”, it will take a new step this year. “There is room for everyone, it is complementary with the bulk stores. Large retailers have reacted a little to this, even if they are less into innovation. It is not us, the little ones who are shaking up all the lines, but we are participating in it. And it also shows a real expectation from consumers, ”insists the co-founder of Drive tout nu, which will launch her own social franchise after having successfully raised funds this year. By the end 2021, four franchised stores should have emerged elsewhere in France, and a fourth Drive all naked in the Toulouse area. A means of spreading their conception of a more ecological, less polluted world… Because the best waste is indeed that which is not produced.
Home Society Salomé and Pierre Géraud, the co-founders of Drive tout nu, the first zero waste drive, will launch a franchise in 2018. – Laurent Cierco / LDTN At the start of the year, 20 Minutes presents those who will make the news in 2021 thanks to their associative action, their sporting performance, their entrepreneurial spirit or their creativity. There are a few more two years, Salomé and Pierre Géraud created the first drive without packaging in France. This year, their young shoot which now employs people and will have three own stores by February, will develop its franchise. A way for young entrepreneurs to replicate their concept that hit the mark during confinement and corresponds to the ecological aspirations of the moment. End 700, a new concept landed in the Toulouse conurbation: the “zero waste” drive . While large groups had occupied the field of orders placed online and collected on a dedicated site for years, a young couple decided to adapt it into one version without packaging . Two years later, the idea that germinated in the mind of Salomé and Pierre Géraud have come a long way. In addition to their first “Drive tout nu” opened in Beauzelle, they opened last November a second in Balma last November and a third will see the light of day in the district of Montaudran next February. Packaged in jars or reusable fabric bags, their 1. 150 references are the result of the work of 100 local producers, most of them installed within 100 km from the Pink City and who deliver in bulk or zero waste. And that is one of the criteria that pushed people to turn to them in the first days of containment, last March. “Overnight, orders exploded. We had to be very responsive and manage a lot of new customers, ”recalls Salomé. And most stayed, attracted by the accessible and simple side of their drive without packaging. “Why do people go to supermarkets when there is a crisis of confidence, because it’s easy, they want to consume well but not for it to be a hassle. And with us they tell us that it’s easy, they come for zero waste but stay for the quality of the products ”, assures the young woman. Franchised stores Today, small business counts employees, “whereas we had planned to stay at three for two and a half years”, continues Salomé who manages the partnerships and the development of the future franchise when her husband takes care of finding producers and logistics. In less than a year their first drive was balanced and their concept was taken up by others elsewhere. If the start-up “does not want to make growth in order to make growth”, it will take a new step this year. “There is room for everyone, it is complementary with the bulk stores. Large retailers have reacted a little to this, even if they are less into innovation. It is not us, the little ones who are shaking up all the lines, but we are participating in it. And it also shows a real expectation from consumers, ”insists the co-founder of Drive tout nu, which will launch her own social franchise after having successfully raised funds this year. By the end 2021, four franchised stores should have emerged elsewhere in France, and a fourth Drive all naked in the Toulouse area. A means of spreading their conception of a more ecological, less polluted world… Because the best waste is indeed that which is not produced.