Basically, his project was to develop an application to explain and raise awareness of people with climate issues. One among many others with nevertheless a big gap: “I quickly realized that awareness was not enough, that something had to be found to act really and concretely”, continues the young man. On our small scale of individuals, we can make daily efforts. But we can also help large projects whose effects will have a strong climate impact. This is what Now you know is betting on.
“The idea is to apply the principle of free donation to finance projects such as reforestation, ecological innovations or even scientific research”, details Benjamin Maubacq. Eco-responsible companies pay the application for a visibility service and the money is donated into a pot. For their part, the users of the app take an awareness course and then answer quizzes on the climate, which allow them to accumulate “acts”. With these “acts”, they then make donations from the amount of the pot for the projects of their choice. “These are therefore donations that do not cost users anything”, specifies the founder of the application.
While Now you know was only released in a “beta” version, it has already made it possible to finance around fifteen projects. To do more, the start-up needs 7. 310 euros, which she intends to collect via
a crowdfunding campaign
. “This sum will be used to finalize the application and to communicate to reach the general public and attract more eco-responsible partner companies”, assures the entrepreneur.